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Welcome to Project Curve Appeal!
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The Movement - The company.
It is no longer a secret that the full-figured woman can be just as beautiful, classy, confident and sexy as smaller size women. It is also a documented fact that 40 percent of the women in this country are size 14 or larger. Project Curve Appeal Incorporated is on a national mission to correct the distorted perception of curvier women while empowering, educating and motivating them to celebrate their beauty, embrace their curves but also lead a healthy lifestyle. Project Curve Appeal was created by our parent company Toyl Events but has since morphed into it's own corporation and a full blown movement impacting the plus industry like never before. We have also developed lasting relationships with industry leaders like Ashley Stewart, Torrid and many more to celebrate women with Curve Appeal. We specialize in uniting plus size women, all respectable trendy vendors that cater to them, men that love them, size acceptance groups that promote health & beauty and other organizations with similar missions through our nation wide events,model camps, fashion shows, conventions and social media sites such as Ning and Facebook. You can support the movement by attending or participating in the national 2010 events that take place in Atlanta, GA and Las Vegas, NV. Register to be a guest here or a vendor here.
FOCA Models
One of the main misconceptions about Project curve Appeal is that we are a "Plus Model Agency". This could not be further from the truth. We are not an agency. However, we do have our own models called FOCA (Faces of Curve Appeal). FOCA are our spokes models and brand ambassadors. They are the faces that you see all over the website and on the promotional materials. The purpose and goal of the Faces is simply to "lead by example" and give a face to the brand. More important than a street team, the faces are the "front line" to the community.
National 100 FOCA Project
Project Curve Appeal is in the process of building several FOCA teams around the country to spread the Curve Appeal Movement & represent the different types of women with Curve Appeal in the different regions when they unite at the national conventions. If you know you have what it takes to be a FOCA model, apply here.
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Register for the Next Event: March 7, 2010 in Atlanta
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More about Project Curve Appeal
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Keep up with Project Curve Appeal
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Are you the NEXT Face of Curve Appeal?
Click on FOCA Kim to Apply
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Listen to the Official PCA Theme Song
The Definition of "Curve Appeal":
Curve Ap?peal: [kurv uh-peel] -noun, the power to demand attention and change the distorted perspective of curvaceous women through fascinating charm and alluring confidence.
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<a href="http://po.b5z.net/i/u/10025900/m/theme_song_final_version.mp3">Play the media using the stand alone Player</a>
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